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Marketing and Social Media

3d social media as concept

“For the music business, social networking is brilliant. Just when you think it’s doom and gloom and you have to spend millions of pounds (dollars) on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it. It’s absolutely brilliant.” — Simon Cowell

How is Social Media Marketing Helpful in Learning?

Social media has become a way of life, and it is continually evolving. Social media is defined as “interaction among people who create, exchange and share information via hundreds of virtual communities and networks” such as Facebook, Twitter, Linked In or via blogs on the Internet.

Anyone interested in sharing information about education or learning can start by doing a quick inventory of the social media available. Look at your social media mix as a way to have different types of conversations. You can use each media in different ways to post interesting content.

Blogging offers the best way to share content that is 400 words or more, while Twitter is an excellent outlet for quick 140 character news posts that link to more detailed information. Pinterest is excellent for posting and saving images, while Linked In is a professional network.

Online Marketing Strategies & Tactics

Today, online marketing reaches valuable target market customers. It is also a tool used for optimizing your website because it provides valuable links back to your site. You can:

  • Create with an expert host
  • Create videos for syndication on YouTube, and hundreds of other sites
  • Develop Google Hangout/Webcasts
  • Create strategies for building fans online.
  • Develop strategies for social networks (Facebook, Twitter, Pinterest, Flicker, YouTube, Instagram, or Linked In, etc.)

10 Steps to Blogging Success

Here are 10 things you can do to create a powerful blog:

  1. Create goals for your blog. A long-term commitment, with posts at least 2 times a week or more—plan your blog topics before you start blogging. Ask yourself why you are blogging, what you expect, and what you expect your customers to get out of it. The answers will help identify the key business goals.
  2. What is the Blog’s Purpose? Goals are brand-centered, while the blog’s purpose is reader-centered. Ask yourself: Why should people visit the blog? And think about what will make this information special to your audience.
  3. Research Your Audience. Who is your audience? Your blog reader should be like your actual customers. In order to attract the ideal audience to your blog, you have to understand who they are and what they want or need so you can develop relevant content that is useful to your readers.
  4. Post Frequently. Consistency is the heart of blogging. You need to set reader expectations and commit to a schedule of at least twice a week or more, necessary for the search engines to begin ranking the blog so people will find it. Posts should be more than 400 words. Part of a blog strategy, might include on using several writers.
  5. Develop an Editorial Calendar. This exercise that will help you be accountable to dates and concepts so you will maintain a content strategy. This article is designed to help you work smarter.
  6. Develop Your Blog’s Brand. Consider how your blog will come across to readers including the design, style and colors, style, etc. Also make sure the blog is as user-friendly as possible.
  7. Writing content. Make sure you develop engaging content so readers will keep coming back.
  8. Marketing Your Blog. Make sure to distribute and share your blog post: with customers, on social media, and in Linked-In.
  9. Drive Traffic to Your Blog Posts. Pinterest and Instagram can all be used to tease your content and get new readers.
  10. Measure the blog’s success. Make sure the blog is being read and if your efforts are paying off. A blog can help you extend your reach, while giving you a platform to share your expertise. It’s a lot of work with substantial potential for reward. The most important step for starting a business blog… is to get started.